About ElevenLabs & Amy

When Nothing Else Worked, I Made My Own

Hi, I'm Amy Rose Hancock, and I created ElevenLabs because I needed something that actually worked – and everything else fell short.

As a fly-in-fly-out engineer working 12-hour days in remote locations, I had really high standards for what I put in my body. No artificial sweeteners, no fillers, gentle enough for sensitive stomachs, but powerful enough to actually make a difference. Every morning at 5am, I'd make this complex smoothie with everything I needed – protein, greens, fibre, healthy fats – all dairy-free and gluten-free.

But I couldn't find a single product on the market that met my standards. They were either full of stevia (which I hate), loaded with sugar, or made my stomach feel terrible.

So I spent months in my kitchen experimenting until I created something that ticked every box. What started as a personal solution became something much bigger when the other guys at the gym started asking if they could try some.

Who Uses ElevenLabs (And Why)

Over the years, I've discovered I'm not alone in having really specific needs. I hear from:

• Parents whose kids won't eat vegetables but love “Amy's milkshakes” (yes, they actually call them that)
• People with IBS or sensitive stomachs who can't tolerate other greens products but find mine gentle enough
• Dieticians recommending my products over meal replacements like Optifast because of better ingredients and nutrition
• Busy professionals who need real nutrition, not marketing hype
• People who hate stevia as much as I do and want something that tastes naturally good
• Athletes and health-conscious people who want actual vegetables and fruits, not synthetic extracts

What Makes My Products Different

• No Stevia Aftertaste – Because I hate that stuff as much as you do. Through careful ingredient selection, I get natural sweetness without any artificial additives.
• Gentle on Sensitive Stomachs – Formulated specifically to be easily digestible, even for people with IBS or post-surgery recovery needs.
• Real Vegetables, Not Extracts – I use whole, low-temperature dried plants to preserve maximum nutrients (up to 20x the original nutritional value).
• Kid-Approved Taste – Even fussy 2-year-olds ask for more. No fake flavours or overwhelming "green" taste.
• Medical Professional Recommended – Dieticians and doctors have recommended my products as better alternatives to conventional meal replacements and products on the market.

Every ingredient is certified organic (except natural vanilla), Australian-grown where possible, and absolutely free from dairy, gluten, soy, sugar, artificial sweeteners, preservatives, and fillers.

Awards & Recognition

Since 2016, ElevenLabs has been recognised with multiple industry awards including the Australian Entrepreneurial Challenge, South Australian Food Industry Awards for Business Innovation and Food Innovation, and Premier's Food and Beverage Industry Awards.

But the real recognition comes from customers who tell me their dieticians approve, their kids actually ask for seconds, and their sensitive stomachs finally feel comfortable.

Made in Adelaide, South Australia – Supporting local farmers and maintaining the highest quality standards.