Natural. Uncomplicated. Highly Effective

ElevenLabs founder Amy Rose Hancock at the Premier's Food and Beverage Industry Awards

Welcome to ElevenLabs, the award-winning health food company based in South Australia that is dedicated to providing you with easy and accessible nutrients that deliver real improvements. We understand that most people are busier than ever and struggle to find the time to prepare balanced and nutritious meals for themselves. That's why we offer a uniquely natural, science-enhanced range of plant-based powders that can be mixed with anything, making it easier than ever to improve your nutrition.

Our founder, Amy Rose Hancock, was inspired to start ElevenLabs in 2014 because of her own struggles with finding healthy food options while working as a fly-in-fly-out engineer in a remote Australian location. Frustrated with the lack of practical solutions, Amy, a qualified Pharmaceutical and Chemical Engineer, knew there had to be a better way. And so, ElevenLabs was born.



Our name reflects the number of natural ingredients scientifically formulated in each product. We only use the highest quality, carefully researched ingredients, and no other brand has our unique formulae. Our low-temperature drying technologies and perfect ratio allow us to preserve the maximum amount of nutrients possible, up to 20 times the original nutritional value. The numeral “11” also signifies balance – the benefit experienced through regular use of ElevenLabs!

With just 100g of our products equivalent to 2kg of fresh ingredients like broccoli and spinach, ElevenLabs provides a nutritional boost that can make a big difference in giving your body the natural fuel it needs to get the most from each day. Our convenient powders are also incredibly versatile and can be mixed with anything from smoothies to protein balls, making it easy to integrate into any lifestyle.

ElevenLabs is a wholly natural brand that is free of animal products or by-products, gluten, dairy, soy, sugar, and artificial sweeteners. We never include additives, preservatives, or other food fillers in our products, making it a better alternative for everyone. As an Australian-made and owned product, we use Australian ingredients wherever possible and only include certified organic plant-based ingredients in our products.

At ElevenLabs, we are committed to making it easier for everyone to improve and maintain their health. So why not try our premium plant-based powders and discover the difference they can make for you?



ElevenLabs has been the recipient of numerous awards and accolades for its innovative and science-enhanced health food products. The brand's success includes winning the Australian Entrepreneurial Challenge in 2016, which recognises outstanding entrepreneurs and start-ups.

In 2017, ElevenLabs was honoured as a finalist for the Business Innovation Award at the South Australian Food Industry Awards, as well as being a finalist for the Food Innovation Award in both 2017 and 2018. Additionally, ElevenLabs was recognised as a finalist for the Next Generation Award in 2018 at the South Australian Food Industry Awards. 

Not only that, ElevenLabs' founder, Amy Rose Hancock, was recognised as Young Upstart Under 30 Finalist and Best Startup Finalist at Startup Grind. 

In 2019, ElevenLabs was honoured as a finalist for both the Business Excellence Award and the Emerging Business Award at the Premier's Food and Beverage Industry Awards, cementing its reputation as a leader in the health food industry. 

These prestigious awards recognise companies that have demonstrated exceptional leadership, innovation, and success in their respective fields. By being nominated for these awards, ElevenLabs and Amy have solidified their reputation as a trailblazer in the health food industry, and a brand that is committed to providing high-quality, science-enhanced, natural products to its customers.