Why I created ElevenLabs - ElevenLabs - 100% Organic Vegan Plant Protein

Why I created ElevenLabs

A recent article came out in dailymail.co.uk here talking about how the mining sector “employs the greatest number of overweight people” and the lack of quality nutrition on offer at camp sites. I can only agree with this as I spent the first 12 months of my engineering career working at site on roster and have experienced firsthand how hard it is to eat healthily.

When I started I was appalled at the “food” on offer and knew I couldn’t get the nutrients my body needed to work at least 12 hours a day 14 days in a row. Not to mention they didn’t cater for people who had dietary requirements such as lactose and gluten free. Of the food I was willing to eat my lunch consisted of boiled eggs, lettuce leaves & cucumber while dinner was some overcooked, nutrient-poor vegetables and protein (I skipped over the cream laden pasta, chips & gravy regularly on offer). I was disgusted at the food and the lack of education & poor attitude the caterers had on proper nutrition and dietary issues. I felt terrible, couldn’t concentrate properly and to make matters worse I was often working in extreme conditions such as regular forty-something degrees Celsius heat.

This is where the original idea of ElevenLabs was born. I could take 12kg of luggage to site for the two weeks. Of this 12kg, over half of mine was food. I would bring up a mini blender with my protein powder, almond milk, spirulina, chia seeds, 85% dark chocolate, coconut oil and raw nuts amongst other things. Every morning I’d make myself a smoothie with my protein and superfoods. I wanted to be confident that I was getting the nutrients my body needed regardless of what I ate (or didn’t eat) at site. I thought there had to be a better way than me carting up all this food so set out on a mission to create a product that was full of dense nutrition that people with allergies could have but was also convenient for travel. I spent a number of years formulating the product and eventually came up with what I have today – ElevenLabs – The Original. This is a premium quality, plant based, high protein, superfood supplement.

I am very conscious of what I put in my body because I model as well so am required to be in top shape. I travel a lot and sometimes lack time to prepare proper nutritious meals. I have ElevenLabs every day and can be confident that I am getting what my body needs. With the busy lifestyles we lead it’s important to ensure we are fueling our bodies with quality nutrition.

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